D.EFECT SS16: HAVE A NICE DAY

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HONG KONG | D.EFECT and Taiwanese-born, Berlin-based artist Jennis Li Cheng Tien celebrate the beauty of imperfection by bringing  together the realms of art and fashion. D. EFECT’s SS16 collection expands the idea of creating clothes with intentional defect by incorporating Cheng Tien’s signature manipulative digital art. D.EFECT founder Egle Ziemyte created process was deeply influenced by Cheng Tien’s work series “Have a nice Day”. The artist is known for taking random portraits of people she sources from the internet and using digital manipulation to make those images completely unrecognizable. “I often feel like we are all masters of manipulation: tweaking this and that and aiming for perfection. However, it’s really easy to lose your identity and become unrecognizable. I loved the works of Jennis. Visually, they are so beautiful. But then there is another side to them, showing exactly how too much manipulation can make someone faceless.”, explains Ziemyte. The results of this collaboration are styles covered with beautiful, vivid prints that form new shapes as the wearer moves. Born in Lithuania, Ziemyte started D. EFECT in 2009 out of her previous career as a model, stylist and fashion editor. Frustrated by nowadays’ obsession with perfection she decided to embrace defects by creating her own ready-to-wear label. The core of D.EFECT designs for SS16 are relaxed yet chic styles with details that intrigue: exaggerated ruffles, misplaced buttons, rips purposefully made or asymmetrical lengths. These unique imperfections show the DNA of D.EFECT, while they also highlight the DNA of the person wearing the collection. For Cheng Tien, both D.EFECT’s designs and her works question the idea of personal identity in the modern digitized world. “We are not criticizing it as we can all be blamed for relentlessly seeking perfection. Instead, our views on individuality are diluted with a pinch of irony.”, - Cheng Tien says. Photos courtesy of Electric Sekki.      

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