MINKPINK SS16: AUSTRALIAN SUN AND DREAMY NOSTALGIA

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HONG KONG | We all like to shop fashion that lasts; manufactured with good quality fabrics and with original designs. However, MINKPINK founder Rachel Evans found that it was actually pretty hard to find garments that suited her style at accessible prices. She found there’s a huge gap between high and low fashion so she decided to launch her unique quirky collections to satisfy the tastes of Australian modern fashion-savvy girls. MINKPINK's SS16 collection “Australian Sun and Dreamy Nostalgia” basically embodies the lifestyle and the things that Evan’s and her team love. Their inspiration comes from vintage designs, modern fashion and the latest urban trends. MINKPINK evokes an easy-going lifestyle with flowery dresses and summery patterns mix well with t-shirts, jeans, sneakers and sandals. MINKPINK calls for fresh and casual outfits with a touch of Boho-chic. Breezy shapes and earthy hues are mixed with prints of native Australian flowers. Crochet and suede appeal to the wild gypsy and the teenage dreams, while trendy raw-edge denim contrasts with the charming saturated colors typical of MINKPINK designs. On top of that, the fabrics are soft and comfortable so they work well as a beachwear outfit during the day and for a romantic evening enjoying the Summer breeze. Photos courtesy of Electric Sekki.

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