GUMGUMGUM! CANTONESE SLANG-INSPIRED STYLE

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HONG KONG | GUMGUMGUM! pays homage to Hong Kong’s most instinctive urban trends in a very fresh and eclectic way. The concept store is located in one of the most vivid shopping and dining areas of the city; the fashion walk in Causeway Bay. Surrounded by international brands such Alexander MQueen, Agnes B.  Coccinelle, DKNY, Diesel, Max Mara and Isabel Marant, among many other big names, GUMGUMGUM! stands out by  its genuinely Hongkongese approach to lifestyle, fashion and design. The nice wooden interiors draw costumers to a peaceful atmosphere that contrasts with the typically fast paced streets of Causeway Bay district. GUMGUMGUM! borrows its name from Cantonese slang. The expression is used to mark pauses between words, and it points out people’s much-needed pauses or breaks from their hectic lives. And so the boutique’s creative team aims to recreate a Hong Kong-inspired shopping experience of their own, while at the same time they encourage a lifestyle attitude of enjoying the moment. Monthly events such pop-up stores and exhibitions featuring the latest creations from Hong Kong’s upcoming independent artists and designers contribute to  strengthen this feeling. GUMGUMGUM! carries a very well curated selection of designs from polifacetic creative minds Michael Lau, Siu Hak, Start From Zero, [UN] BCDC by Unclenine, BACKROOM, Imperial United, XXth Century, Native Audio, Adarga, FrankJerk, Parent's Parents, Carmen Chan Jewelry, B Be Bee and many more PHOTOS BY IRIS MIR - EARTH TO IRIS. GUMGUMGUM! Address: G/F, 8-10 Cleveland street, fashion walk, Causeway Bay, Hong Kong.  See on Google maps.

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