ELLERY SS17: COUNTERCULTURE

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HONG KONG | “This season I am inspired by those who influence the rise of positive subculture. The poets. The thinkers. The rebels” says designer Kim Ellery. With this statement the Australian label Ellery has created a Spring Summer 2017 collection that honors society’s rebellious individuals: the leaders of counterculture movements. Darkly romantic, sophisticated and refined, Ellery's SS17 collection embodies the brand’s recognizable foundations, whilst marking a new path towards a rebellious future. Japanese girl gangs were the starting point for setting a defiant and wayward tone. Reinventing the brands architectural DNA, new silhouettes are born. Volume shifts with tethered bubble sleeves, hourglass coats, fish-tail skirts and gently ruched dresses. For ELLERY, SS ’17 is about the constant search for strength, innovation and reinvention, as well as the ever-constant desire to empower women through design and to create clothes for women of excellence. Photos courtesy of Electric Sekki.

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