JOYCE’S WORLD IN BEIJING

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BEIJING | Equivalent to Piperlime in San Francisco or Bergdorf Goodman in New York,  Joyce Boutique is one of the most relevant concept stores in Asia. Founded in Hong Kong in 1971,  it’s devoted to bringing fashionistas in Asia a unique and sophisticate selection of the best International collections. Designs from Proenza Schouler, Balenciaga, Alexander Wang, Alexander McQueen Chloé, Comme des Garçons, Issey Miyake and Marni, among many other influential international brands are showcased every season in Joyce’s boutiques in Hong Kong, Taiwan and Mainland China. Actively collaborating with the local fashion and artistic community, Joyce embodies the very special value of fashion: versatility. Proof of that is the project Joyce Gallery. Launched in 1994, the first Gallery was established in Paris’ Palais Royal. It’s now expanded to other locations like Beijing, Shanghai and Hong Kong. They showcase projects from Eastern and Western artistic talents, fostering a vibrant artistic dialogue between cultures and through all disciplines of design. Read our latest blog post about Joyce's latest project: Asia's Style Icon. Below, pictures from Joyce’s majestuous store in Beijing’s China World Mall. Season AW 13/14. Click the pictures below to enlarge the image gallery and enjoy Joyce Boutique in full.

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