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HONG KONG | Your dreamed closet, refurbished in the shape of a warm, intimate and minimalist apartment; and filled with EQ:IQ’s signature fashion essentials. That’s the concept behind The Address, Hong Kong’s Central District latest addition. The Address offers each individual an exclusive shopping experience. This living-inspired space is adorned and filled with modern furnishings decorated and designed with a minimalist take. Divided into pockets of stylish spaces, the pieces span the categories of fashion, home, beauty, and art showcased at the various distinct rooms curated for the exact moment of a person’s life. The Address is even equipped with a comfortable work area, with wifi allowing shoppers to make a pause and keep up with their work. The setting invites inspiration as you walk through the apartment surrounded by the changing interiors, highlighting the creative process of the designers. The garments are carefully distributed by colors and patterns to make sure shoppers easily browse  The Address’ open wardrobe; and mix and match as they wish. Even the furniture at The Address is on sale, creating a holistic shopping experience where lifestyle, fashion and style intersect in a unique oasis in one of Hong Kong’s busiest districts. With the opening of The Address, EQ:IQ celebrates their AW16 collection’s main theme: individuality and personality. The EQ:IQ woman has a penchant for understated glamour, a feminine simplicity and a quiet confidence that is evident in her choice of wardrobe. This Asian brand believes in the duality in life: sense and sensibility, form and function, luxury and ease, emotions and intelligence – celebrating the harmony in contrasts. The address photos by Earth to Iris. EQ:IQ collection photos courtesy of EQ:IQ.   Address: The Address by EQ:IQ 1F Central Building 3 Pedder Street Hong Kong See on Google maps.

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