{"id":486,"date":"2013-12-13T15:55:08","date_gmt":"2013-12-13T07:55:08","guid":{"rendered":"http:\/\/earthtoiris.wpengine.com\/?p=486"},"modified":"2014-03-05T16:30:19","modified_gmt":"2014-03-05T08:30:19","slug":"jay-ahr-beijing-project","status":"publish","type":"post","link":"http:\/\/earthtoiris.com\/jay-ahr-beijing-project\/","title":{"rendered":"JAY AHR BEIJING PROJECT"},"content":{"rendered":"BEIJING | It\u2019s time to look back to traditional skills and reinvent them. Transform them into something that fits the modern world but without scraping its most valuable essence: delicate hand work with a timing of its own. Chinese Traditional Embroidery embodies this epic value and thanks to fashion designer Jonathan Riss, it brings fashion a new dimension.\u00a0Riss launched\u00a0Jay Ahr<\/a>\u00a0in 2005 in Parisienne Rue de Rivoli as a holistic brand that combined all of his passions: fabrics, embroidery, clothers, jewelry and good service.\r\n\r\n \n\t\t
\n\t\t\t \t\n \"jay_ahr_opening_ucca_bjg-3181\"\n\n \t<\/a>\n\t\t <\/div>\n <\/span> \r\n\r\nArchitecture and art give Riss\u2019 creations a strong sense of multiculturalism combined with his personal discovery of traditional Chinese elements.\r\n\r\nTo further this creative approach to modern embroidery characteristic of his edgy designs, in 2013, Riss created Jay Ahr Beijing Project, a development lab located in\u00a0Beijing Institute of Fashion Technology \u00a0(BIFT)<\/a>\u00a0where he researches new embroidery techniques.\r\n\r\nThe designer\u2019s relationship with China started in 2003 when he was collaborating with traditional embroiderers from Hebei. Embroidery artwork is Riss\u2019 personal project. By transferring painting conceptual ideas to embroidery, he pushes this ancient technique to new limits, mixing design and technology.\r\n\r\nJay Ahr innovative artworks and fashion designs were exhibited for the first time in Beijing for just two days at\u00a0Ullens Center for Contemporary Art (UCCA)<\/a>, in Beijing. The exclusive collection included accessories created in collaboration with Italian Luxury Brand TOD\u2019s.\r\n\r\nWatch all the pictures of the exclusive cocktail reception hosted by Angelica Cheung, editor-in-chief of\u00a0Vogue China<\/a>, and May Xue, Chief Executive Officer of UCCA,\u00a0on our blog<\/a>.\r\n\r\nClick the pictures below to enlarge the gallery and enjoy Jay Ahr Beijing Project in full.\r\n\r\n